So why would Pinterest buy a company whose product largely duplicates its own?īecause Instapaper stores the actual content, removing the need for people to leave its app to view it. At first, people were mainly saving images, but they’ve also started saving articles, to the point that Pinterest considers that “a core use case.” But saving articles is the same reason people use Instapaper - its “core use case,” if you will. Pinterest started out as a way for people to collect content from around the web for themselves and others to check out later. The similarity is almost too close for the deal to make sense. People use Pinterest and Instapaper for similar reasons. Instapaper’s service will remain available post-acquisition, and Pinterest has no plans to put ads in Instapaper, according to a Pinterest spokesperson. On Tuesday, Pinterest announced it is acquiring Instapaper, which people can use to save articles from around the web to check out later. Pinterest is buying read-it-later service Instapaper to ramp up its run at Facebook as a rival next-generation, increasingly insular media portal. Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper.
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